This article was originally published in The Rose Sheet
High Impact Eye Shadow Duo features "rich, bold shades" paired together to shade, highlight, line and contour the eye for up to eight hours, Estee Lauder says. Debuting in November for $15.50 each, eyeshadow duos will be available in nude, tawnie, pink and violet shades. Ads running in national beauty magazines including Seventeen are supporting the launch with colorful product shots and the tagline, "The power of two." High Impact Eye Shadow singles debuted last fall with triple-treated pigments said to create bold color (1"The Rose Sheet" Aug. 28, 2000, In Brief)
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High Impact Eye Shadow with triple-treated pigments create bold, color-rich shades in one application that last eight hours, the Estee Lauder company says. Fourteen nude, tawnie, pink and violet shades with names like Sugar Sugar, Sunkissed, Serenity, Ballerina and Sweet Nothing can be blended to subtle hues. The new eyeshadows will debut for $11.50 in October. The fall lineup includes Beauty Spots for Lips, round pots of bright sheer gloss in Fuchsia or Punchy surronded by cocoa-toned lipsticks in Sugarbean or Pink Chocolate. Beauty Spots for Eyes combines buttery neutrals and celedon green shades. Glosswear Nail Enamel will be available in Extra Fuchsia, Berry Infusion and Hotsy Totsy. Beauty Spots and Glosswear will retail for $14.50 and $7.50, respectively
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