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This article was originally published in The Rose Sheet

Executive Summary

Colgate Dental Gum shipments began Sept. 1 in Canada and UK; gum should be on shelves shortly for test marketing in each country, company says. Flavors include peppermint, menthol and sparkling mint whitening. "It really has oral care benefits that nobody else can offer, has a good taste and...if [it] works in those countries we'll see [it] expand around the world," Colgate CEO Reuben Mark tells analysts during Sept. 5 Prudential Securities "Back-to-School" Consumer Products conference in Boston

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