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Pert, Suave Vie For Number Two Position In Shampoo Category

This article was originally published in The Rose Sheet

Executive Summary

Boosted by its spring 2000 revamp, Procter & Gamble's Pert shampoo continued to gain ground in the sluggish shampoo category during the 52 weeks ended Aug. 12, with retail sales of $90.6 mil. and a 5.1% dollar share in food, drug and mass outlets, according to data from Chicago-based Information Resources, Inc.

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