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This article was originally published in The Rose Sheet

Executive Summary

Supernatural Lip gloss is formulated with mint flavor to provide high shine and "calorie-free indulgence" for lips, according to niche marketer. Supernatural Lip gloss is available now in six shades including nude, pink, white, mauve, gold and ruby. Gloss, sold in stores such as Sephora, Nordstrom and Marshall Field's, retails for $15. Company recently introduced three new cookbook beauty collections - consisting of four scented, three-in-one shampoo, conditioner and shower gel washes each. Cookbooks feature products based on Homemade Pies, Frozen Desserts and Baked Goods and retail for $30 each. Cookbooks are available in similar distribution
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