Too Inc. Retail Concept Brings Mishmash Of Products To Teen Market
This article was originally published in The Rose Sheet
Executive Summary
Too Inc.' s new retail concept Mishmash, offering teens a diverse merchandising mix including cosmetics, shoes and intimate apparel, eventually could become a 650-700 store chain, The Limited division said.
You may also be interested in...
Too, Inc. phases out Mishmash
Too, Inc. is phasing out its 18 Mishmash retail stores targeted to tweens to develop a new concept focused on value-priced sportswear and accessories for girls seven to 14. Mishmash has not reached financial objectives as quickly as planned, the company explains. Mishmash locations not converted to the new store concept will be closed permanently. Newly formatted stores are expected to begin opening in February 2004, company says. The format change is prompted by tween demand for inexpensive clothes, and the perception of high prices within Too's stores, firm notes. Too, Inc. opened its first Mishmash store in 2001. At the time, the company predicted the cosmetics and accessories retailer could become a 650- to 700-store chain (1"The Rose Sheet" Oct. 8, 2001, p. 5)...
Too, Inc. phases out Mishmash
Too, Inc. is phasing out its 18 Mishmash retail stores targeted to tweens to develop a new concept focused on value-priced sportswear and accessories for girls seven to 14. Mishmash has not reached financial objectives as quickly as planned, the company explains. Mishmash locations not converted to the new store concept will be closed permanently. Newly formatted stores are expected to begin opening in February 2004, company says. The format change is prompted by tween demand for inexpensive clothes, and the perception of high prices within Too's stores, firm notes. Too, Inc. opened its first Mishmash store in 2001. At the time, the company predicted the cosmetics and accessories retailer could become a 650- to 700-store chain (1"The Rose Sheet" Oct. 8, 2001, p. 5)...
Seventeen Magazine Studio Spa Salon To Offer Prestige Cosmetics
Seventeen magazine's retail venture, Seventeen Studio Spa Salon, is expected to generate 20% of sales from its retail beauty component, Primedia said