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BeneFit

This article was originally published in The Rose Sheet

Executive Summary

Kitten Shops New York City predicted holiday net sales of $1.5 mil. will be dedicated to Twin Towers Fund, co-founder Jean Ford-Danielson says. Sales through January 2002 also will be donated. Bowing now as third offering in Kitten product line, shopping-inspired powder puff ($24) will be highlighted during promo week at Henri Bendel Nov. 5-10. Ford-Danielson will make personal appearances, and Kitten will grace store's windows and atrium. All BeneFit net proceeds made at Bendel's during the week, predicted at $80,000, also will be donated to fund, LVMH-owned firm says. Henri Bendel was first store to carry trendy brand nine years ago and is one of BeneFit's strongest doors, Ford-Danielson says

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