Bloom To Streamline U.S. Distribution To 350 "Key" Upscale Doors
This article was originally published in The Rose Sheet
Executive Summary
Niche cosmetics company Bloom is planning to pare down its current U.S. network of 1,000 points of sale to 350 doors under a refocused distribution strategy.
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Almay: Lip Vitality Smoothing Lipcolor with Kinetin will be supported with TV, print ads breaking in August books with tagline, "Treat your lips as good as you treat your skin," Revlon says. Bowing in July, formula helps diminish fine lines and makes lips appear "instantly fuller and plumper," firm claims. Available in 20 shades, lipcolor will retail for $8.75. Almay's Kinetin Skincare Advanced Anti-Aging Series collection expanding with Firming & Pore Refining Serum and Firming & Brightening Eye Cream, both said to improve skin tone and firmness. Products will retail for $18 each in mass outlets and drugstores in July. Kinetin range launched last year (1"The Rose Sheet" March 19, 2001, p. 7)...
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