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Bloom To Streamline U.S. Distribution To 350 "Key" Upscale Doors

This article was originally published in The Rose Sheet

Executive Summary

Niche cosmetics company Bloom is planning to pare down its current U.S. network of 1,000 points of sale to 350 doors under a refocused distribution strategy.

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Marketing In Brief

Almay: Lip Vitality Smoothing Lipcolor with Kinetin will be supported with TV, print ads breaking in August books with tagline, "Treat your lips as good as you treat your skin," Revlon says. Bowing in July, formula helps diminish fine lines and makes lips appear "instantly fuller and plumper," firm claims. Available in 20 shades, lipcolor will retail for $8.75. Almay's Kinetin Skincare Advanced Anti-Aging Series collection expanding with Firming & Pore Refining Serum and Firming & Brightening Eye Cream, both said to improve skin tone and firmness. Products will retail for $18 each in mass outlets and drugstores in July. Kinetin range launched last year (1"The Rose Sheet" March 19, 2001, p. 7)...

Marketing In Brief

Almay: Lip Vitality Smoothing Lipcolor with Kinetin will be supported with TV, print ads breaking in August books with tagline, "Treat your lips as good as you treat your skin," Revlon says. Bowing in July, formula helps diminish fine lines and makes lips appear "instantly fuller and plumper," firm claims. Available in 20 shades, lipcolor will retail for $8.75. Almay's Kinetin Skincare Advanced Anti-Aging Series collection expanding with Firming & Pore Refining Serum and Firming & Brightening Eye Cream, both said to improve skin tone and firmness. Products will retail for $18 each in mass outlets and drugstores in July. Kinetin range launched last year (1"The Rose Sheet" March 19, 2001, p. 7)...

Bloom To Cultivate Color Cosmetic Offerings In 2000

The niche aromatherapy company Bloom will focus on creating a full color cosmetics line over the next several years to capitalize on the most profitable part of its business, Bloom founder and Managing Director Natalie Bloom said.

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