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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

J.Crew: White Splash fragrance debuting now as fashion retailer's premier scent for women, firm says. Extension of J.Crew personal care products, scent contains notes of green foliage, tarragon, ruby grapefruit, white flesh nectarine, currant, white floral blossoms and sandalwood. Launching in new J.Crew store on Madison Ave. in midtown Manhattan, scent will be rolled-out nationwide Nov. 20 for holiday season. Clear, 1.7 oz. bottle, housed in translucent zip pouch with cotton ribbon, will cost $28. Ancillaries include Body SoufflÉ, Solid Perfume and holiday gift set, ranging from $15-$38...

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Visible Skin Refining Age Solution "repairs the appearance of skin already damaged by environmental aggressors to reveal a younger looking skin," Lancome claims. The treatment is formulated with alpha and beta hydroxy acids and gatuline to "refine" skin as well as pure vitamin E and sunflower seed extracts to help skin "repair itself." Gatuline, an AHA alternative, is derived from beech tree buds. Primordiale Intense joins Lancome's existing Primordiale Nuit night treatment, Primordiale Yeux eye treatment and Primordiale Visibly Revitalizing Solution. The antiaging solution, on counter in November, comes in 1 oz. and 1.7 oz. sizes for $50 and $72.50, respectively

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program

Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle



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