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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

J.Crew: White Splash fragrance debuting now as fashion retailer's premier scent for women, firm says. Extension of J.Crew personal care products, scent contains notes of green foliage, tarragon, ruby grapefruit, white flesh nectarine, currant, white floral blossoms and sandalwood. Launching in new J.Crew store on Madison Ave. in midtown Manhattan, scent will be rolled-out nationwide Nov. 20 for holiday season. Clear, 1.7 oz. bottle, housed in translucent zip pouch with cotton ribbon, will cost $28. Ancillaries include Body SoufflÉ, Solid Perfume and holiday gift set, ranging from $15-$38...

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