Zirh International Distribution Expansion Targets 25 Countries
This article was originally published in The Rose Sheet
Executive Summary
Zirh Skin Nutrition plans to expand its international presence from a limited distribution in four countries to a global reach of more than 2,000 doors in 25 countries by the end of 2002, according to Exec VP-Sales & Marketing Brian Robinson
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Zirh Embarks On Travel Retail Initiative
Zirh Skin Nutrition is entering the travel retail arena to capitalize on the growth of the men's grooming category within the rebounding retail segment, President Brian Robinson said
Zirh international
Jacqualine Anderson to international marketing manager responsible for operational, marketing and administration of Zirh's international business, New York City-based men's prestige skin care company says. Anderson previously worked as brand manager for BDM Grange in New Zealand, where she managed Guerlain, Paco Rabanne, Nina Ricci, Carolina Herrera and Escada brands, according to firm. Zirh products currently are distributed in 1,700 doors in 40 countries, including Canada, England, Norway, Singapore and Brazil, Zirh notes. Zirh launched its global expansion initiative at the end of 2001 (1"The Rose Sheet" Nov. 5, 2001, p. 12)...