IRI New Product Pacesetters
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble's Physique hair care launch ranked seventh in terms of retail sales among 1,000 new consumer product introductions over the past two years, Information Resources, Inc. (Chicago) announced Nov. 1 in a New Product Pacesetters report. Physique generated introductory retail sales of $98 mil., according to IRI, after debuting in January 2000 (1"The Rose Sheet" Sept. 13, 1999, p. 5). P&G's Cover Girl Smoothers ranked eleventh, with $72 mil., while Olay Daily Facials was number 13 with $71 mil. in sales, IRI said. Also ranking among the top 15 launches, Unilever's Dove Deodorant recorded $71 mil. in sales, according to the report...
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