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Marketing In Brief (continued)

This article was originally published in The Rose Sheet

Executive Summary

Revlon: Ultima II Ultimate Edition Lipstick formulated with wheat germ oil, primrose oil and vitamin E to moisturize and protect lips from environmental damage, firm claims. Lipstick also includes glossifying polymer that "provides a smooth layer of liquefied and three-dimensional shine on lips," Revlon maintains. Available in eight shades, including Bare Honesty, Spirited Toffee, Faithful Mauve and Instinctual Bordeaux, lipsticks will be available in J.C. Penney and select department stores nationwide in January for $15 apiece...

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