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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Origins: Ginger Up Aromatic shampoo and conditioner join Ginger Bath and Body Collection featuring scents of ginger, lemon, lime and bergamot. Both products, which retail for $12.50 each, contain panthenol to moisturize and hydrolyzed wheat to condition. Launching in February, introduction will be supported with Valentine's Day-themed in-store displays, Estee Lauder division says. Company also expanding A Perfect World White Tea Skin Guardian line with three body extensions, Intensely Hydrating Body Cream with White Tea ($30), Highly Hydrating Body Lotion with White Tea ($25) and Creamy Body Cleanser with White Tea ($25). February launch will be supported with newspaper, radio ads and sampling. Skin Guardian launched in August (1"The Rose Sheet" May 14, p. 4)...

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