Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Avon: Peony Soft Musk women's fragrance will debut in February via direct-sell distribution channel, company says. "Petally" fragrance invokes "fresh, playful feeling" with top notes of freesia, water hyacinth and marigold. Middle accords of sweet muguet, peony and white lily dry down to accords of sandalwood, amber and vanilla. Promotions will includes a two-piece gift-with-purchase on launch that will include 5 oz. Peony Soft Musk Shower Gel and color-changing bath puff. Packaged in a clear bottle with frosted pink cap, Peony Soft Musk will be available in 1.7 oz. eau de cologne spray and will retail for $14.50...
You may also be interested in...
Avon BeComing On Track To Achieve Spring Sales Goals – Jung
Avon's beComing retail venture with J.C. Penney is on track to reach spring sales targets, CEO Andrea Jung reassured investors during the company's 1first quarter sales and earnings release April 18
Avon BeComing On Track To Achieve Spring Sales Goals – Jung
Avon's beComing retail venture with J.C. Penney is on track to reach spring sales targets, CEO Andrea Jung reassured investors during the company's 1first quarter sales and earnings release April 18
Nu Skin S&E
Personal care division sales increase 4% to $113.1 mil. in fourth quarter, boosted by introduction of new products in Japan and opening of the Malaysian market, direct-seller announces in 1Feb. 4 sales release. For the year, sales in the personal care division declined 4% to $423.7 mil. Consolidated sales for the fourth quarter were $232.6 mil., an increase of 4%, and net income fell 16% to $13.6 mil. For 2001, sales were flat at $885.6 mil, while net income plummeted 18.5% to $50.3 mil. largely due to weakening of the Japanese yen, Nu Skin said. Provo, Utah marketer expects Olympic sponsorship will positively impact business in 2002 (2"The Rose Sheet" Dec. 3, 2001, Marketing In Brief)...