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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Avon: Peony Soft Musk women's fragrance will debut in February via direct-sell distribution channel, company says. "Petally" fragrance invokes "fresh, playful feeling" with top notes of freesia, water hyacinth and marigold. Middle accords of sweet muguet, peony and white lily dry down to accords of sandalwood, amber and vanilla. Promotions will includes a two-piece gift-with-purchase on launch that will include 5 oz. Peony Soft Musk Shower Gel and color-changing bath puff. Packaged in a clear bottle with frosted pink cap, Peony Soft Musk will be available in 1.7 oz. eau de cologne spray and will retail for $14.50...

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