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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Wella inks agreement with Cindy Crawford: Cosmopolitan Cosmetics signs long-term licensing deal with supermodel Crawford to market fragrances and personal care products, Wella's cosmetics and fragrance division announces Dec. 7. German firm plans to introduce new women's fragrance line as early as fall 2002. Wella recently launched fashion designer Gabriele Strehle's premiere fragrance Strenesse Gabriele Strehle and Montblanc Presence men's fragrance in the U.S. (1"The Rose Sheet" Sept. 17, p. 8)...
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