Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Wella inks agreement with Cindy Crawford: Cosmopolitan Cosmetics signs long-term licensing deal with supermodel Crawford to market fragrances and personal care products, Wella's cosmetics and fragrance division announces Dec. 7. German firm plans to introduce new women's fragrance line as early as fall 2002. Wella recently launched fashion designer Gabriele Strehle's premiere fragrance Strenesse Gabriele Strehle and Montblanc Presence men's fragrance in the U.S. (1"The Rose Sheet" Sept. 17, p. 8)...
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Marketing In Brief
Gillette for women: Venus Passion shaving system will be promoted with print, TV ad campaign launching in May. Passion expands Venus offerings with pink, translucent design, Gillette says. Bowing in March as one way to "keep women's interest" in the Venus razor brand, Venus Passion features refillable razor, storage compact and additional razor cartridge and will retail for $7.99-$8.99. Item will be available in food, drug and mass retail doors nationwide. Gillette launched Crystal Clear Venus in April (1"The Rose Sheet" Dec. 10, 2001, Marketing In Brief)...
Wella Cosmetics & Fragrances Sales Up Nearly 12% On Acquired Brands
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