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Elizabeth Arden-Walmart.com agreement

This article was originally published in The Rose Sheet

Executive Summary

Elizabeth Arden selected by Walmart.com as retailer's exclusive fragrance vendor, Arden announces. Company will serve as exclusive direct ship vendor and will be responsible for fulfilling customer orders for Wal-Mart's entire fragrance category, which includes more than 50 brands, firm says. Arden's prestige and mass market fragrances include Elizabeth Arden Red Door andGreen Tea and Elizabeth Taylor White Diamonds...
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