MAC Viva Glam Ad Campaign To Feature Roster Of Rock Stars
This article was originally published in The Rose Sheet
Executive Summary
MAC has signed a trio of rock stars, including Elton John, Mary J. Blige and Shirley Manson, to promote the early 2002 launch of Viva Glam IV lipstick in an upcoming print ad campaign, the Estee Lauder division said
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Mary J. Blige and Lil' Kim sign on as spokeswomen for MAC Viva Glam III Lipstick, the company's AIDS fundraising product. The entertainers will appear in April print ads in 12 books including Vogue, Essence, Allure and Marie Claire. The spots, designed by David LaChapelle, feature Blige and Lil' Kim dressed in bronze outfits with a yet-to-be-disclosed tagline. The ad is the first MAC campaign in several years. Proceeds for the new plum brown lipstick ($13.50) will support the MAC AIDS Fund
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