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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Colgate-Palmolive: Softsoap Rainforest Series Antibacterial Liquid Hand Soap in three varieties is packaged in colorful three-dimensional pump container featuring monkey, parrot and panda figures in a tropical rainforest, Colgate-Palmolive says. Debuting in U.S. food, drug and mass doors in January, 7.5 oz. pump will cost $1.99. Launch will be supported with in-store rainforest aisle displays and FSIs. Colgate-Palmolive will discontinue Softsoap Dimensions Series for additional shelf space. Firm launched Softsoap 2in1 hand soap plus moisturizing lotion and Fruit Essentials in 2000 (1"The Rose Sheet" July 24, 2000, p. 12)...

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