Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Frownies: Facial pads designed to "dramatically reduce" lines and wrinkles, making mass market debut in Walgreen, Rite Aid, CVS and Duane Reade doors. Rolling out now, Frownies will be in full 12,000-door distribution by second quarter 2002, distributor and marketer B&P says. Products previously were sold in 1,500-2,000 day spas, salons, small pharmacies. Items will be targeted to men for first time, Dayton, Ohio firm says. Promoted as "Hollywood's best-kept beauty secret," Frownies claims to show results in 30 days or less. Product, available in pad that fits forehead and between eyes as well as pad for use on corners of eyes and mouth, retails for $13.95 for 144 pieces...
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Frownies: Facial pads designed to "dramatically reduce" lines and wrinkles, making mass market debut in Walgreen, Rite Aid, CVS and Duane Reade doors. Rolling out now, Frownies will be in full 12,000-door distribution by second quarter 2002, distributor and marketer B&P says. Products previously were sold in 1,500-2,000 day spas, salons, small pharmacies. Items will be targeted to men for first time, Dayton, Ohio firm says. Promoted as "Hollywood's best-kept beauty secret," Frownies claims to show results in 30 days or less. Product, available in pad that fits forehead and between eyes as well as pad for use on corners of eyes and mouth, retails for $13.95 for 144 pieces.... YSL: Haute Fermete Lifting Restructurant Cou Firm Effects Neck Serum will launch in February featuring "threefold innovation: an original texture, an instant youth-effect and the guarantee of long-lasting firming action," according to YSL. Serum, which "creates an instantly lifted appearance," is formulated with polymers that create a "texture patch" on skin and release formula's active ingredients, including exclusive gluco-amino-phosphorus complex, barley phytosterols and hyaluronic acid. Packaged in 1.6 oz. airless bottle with two compartments, serum ($85) will join on counter other Haute Fermete products, including Firm Effects Lotion, Firm Effects Eye Concentrate and Instant Lift Concentrate (1'The Rose Sheet' Feb. 16, 1998, In Brief and 2Aug. 30, 1999, In Brief).... BeneFit: Rebel "defiantly different" SPF 15 tinted moisturizer will debut in one color appropriate for all skin tones, San Francisco firm says. Bowing in April, Rebel will retail for $24. She Shells color collection of three iridescent eyeshadows, translucent lip colors packaged in keepsake seashell. Priced at $18 apiece, items have beach-inspired names such as She Tide, She Splash and She Breeze, and will debut for a limited time beginning in February. Rebel and She Shells will be supported at launch with $800,000 ad budget including separate national print ads featuring product shot and illustrative material, LVMH-owned firm says. Ads will break in February books including Marie Claire, Vogue and Lucky.... Crabtree & Evelyn: Tom Kitten Baby line and La Source at-home spa collection expanded by 60% with products and accessories as part of brand update, which also includes new packaging and product reformulations, firm says. Tom Kitten sales expected to rise 40% on strength of new products including "ultra-mild" Eau de Cologne ($25 for 50 mL) and 2-in-1 Baby Wash & Shampoo ($13.50 for 250 mL). La Source expanded with Relaxing Body Silk, Revitalizing Body Toner and Exfoliating Soap ranging from $6 to $25. Firm is in midst of updating entire brand image (3'The Rose Sheet' Oct. 8, p. 4).... |