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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Frownies: Facial pads designed to "dramatically reduce" lines and wrinkles, making mass market debut in Walgreen, Rite Aid, CVS and Duane Reade doors. Rolling out now, Frownies will be in full 12,000-door distribution by second quarter 2002, distributor and marketer B&P says. Products previously were sold in 1,500-2,000 day spas, salons, small pharmacies. Items will be targeted to men for first time, Dayton, Ohio firm says. Promoted as "Hollywood's best-kept beauty secret," Frownies claims to show results in 30 days or less. Product, available in pad that fits forehead and between eyes as well as pad for use on corners of eyes and mouth, retails for $13.95 for 144 pieces...

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review
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