HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Henkel repositioning

This article was originally published in The Rose Sheet

Executive Summary

Consumer products company changes corporate slogan to "Henkel - A brand like a friend" to emphasize new focus on brands & technologies rather than on specialty chemicals, firm says. Henkel's former slogan, "Specialists in applied chemistry," no longer represents corporate direction of the firm, Henkel says, since divesting Cognis chemical business to a group of investors in November (11"The Rose Sheet" Nov. 19, 2001, p. 11). Henkel's North American cosmetics and toiletries business, which includes Dep and L.A. Looks, accounts for 8% of the company's $1 bil. North American sales...
Advertisement

Related Content

Henkel North American Cosmetics Business Restructuring Planned
Henkel North American Cosmetics Business Restructuring Planned
Advertisement
UsernamePublicRestriction

Register

RS009923

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel