HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Colgate-Palmolive: Irish Spring Vitamins deodorant soap, debuting now, contains pro-vitamin E to "help protect the skin against environmental stresses," firm says. Targeted to young men concerned with skin care, the "fresh, clean" scented soap is available in a 2.5 oz. trial size and 4 oz. bar in 3-, 6-, 8- and 12-unit packs retailing for $1.99-$5.89. Launch supported with FSIs and TV, print ads designed by Young & Rubicam and breaking in March. Irish Spring Vitamins is brand's first new soap since 1999 debut of Irish Spring Aloe, which was supported by $3.1 mil. in advertising in the first six months of 2001, according to data from New York-based CMR...
Advertisement

Related Content

Dior Product Introductions Highlight Skin Care Portfolio
Dior Product Introductions Highlight Skin Care Portfolio
Zirh International Distribution Expansion Targets 25 Countries
Zirh International Distribution Expansion Targets 25 Countries
Advertisement
UsernamePublicRestriction

Register

RS009926

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel