HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Lancôme Makes Younger Consumers A Juicy Offer

This article was originally published in The Rose Sheet

Executive Summary

Lancôme will introduce Juicy Tubes transparent lip glosses in March as part of a permanent color offering targeting younger consumers, VP Makeup Marketing Elizabeth Mankin said

You may also be interested in...



Marketing In Brief

Avon: Double Impact Lipcolor contains Flexi-Smooth technology for a long-wearing finish, and provides twice the color of regular lipsticks, direct-seller claims. Lipstick will be supported with print ads breaking in August books including Vogue, Glamour, Lucky, Self, Honey and Marie Claire, Avon says. Ad carries the tagline, "Double the Color. Double the impact." Double Impact will be available in 20 shades in beige/brown, coral/red, mauve/berry and pink/rose hues, and will retail at $8...

Marketing In Brief

Avon: Double Impact Lipcolor contains Flexi-Smooth technology for a long-wearing finish, and provides twice the color of regular lipsticks, direct-seller claims. Lipstick will be supported with print ads breaking in August books including Vogue, Glamour, Lucky, Self, Honey and Marie Claire, Avon says. Ad carries the tagline, "Double the Color. Double the impact." Double Impact will be available in 20 shades in beige/brown, coral/red, mauve/berry and pink/rose hues, and will retail at $8...

Lancôme New Spokesmodels To Promote Launches, Broaden Appeal

Lancôme has added actress Mena Suvari and models Elizabeth Jagger, Devon Aoki and Oluchi, to its roster of spokesmodels who will appear in a series of new ad campaigns breaking in the U.S. this summer, the L'Oréal division said

Related Content

UsernamePublicRestriction

Register

RS009946

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel