Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Vera Wang: Print ad campaign supporting premiere fragrance unveiled by licensee Unilever Prestige Jan. 22. Created in collaboration with ad firm Badger, Kry & Partners (New York City) and inspired by bridal gown designer Wang, print ads featuring models Vivien Solari and Jason Elliott emulate images from a wedding album, firm says. Shot by Paolo Roversi in Paris, one ad features a veiled woman "looking longingly into her future" and the other is of a couple "passionately embracing." Twenty-five million ads with scented strips will break in March books including Vogue, Vanity Fair, Elle and Allure (11"The Rose Sheet" Dec. 10, 2001, p. 7). Vera Wang prestige fragrance is slated to bow stateside in February in 63 Saks Fifth Avenue stores before rolling out in April to additional doors...
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Vera Wang: Print ad campaign supporting premiere fragrance unveiled by licensee Unilever Prestige Jan. 22. Created in collaboration with ad firm Badger, Kry & Partners (New York City) and inspired by bridal gown designer Wang, print ads featuring models Vivien Solari and Jason Elliott emulate images from a wedding album, firm says. Shot by Paolo Roversi in Paris, one ad features a veiled woman "looking longingly into her future" and the other is of a couple "passionately embracing." Twenty-five million ads with scented strips will break in March books including Vogue, Vanity Fair, Elle and Allure (1 1 (Also see "Unilever Lifts Veil On Premiere Vera Wang Fragrance" - HBW Insight, 10 Dec, 2001.), p. 7). Vera Wang prestige fragrance is slated to bow stateside in February in 63 Saks Fifth Avenue stores before rolling out in April to additional doors.... Colgate-Palmolive: Softsoap Naturals Moisturizing Body Wash, bowing now in mass merchandisers nationwide, will be supported with sampling, FSIs, in-store promotions, Internet programs and TV ads breaking in April, firm says. Products contain pure milk proteins and natural milk extracts, which help the skin "retain its natural moisture," Colgate claims. Available in Milk & Honey and Pure Milk Proteins variants, products are packaged in 12 oz., 18 oz. and 24 oz. sizes retailing for $3.99, $4.99 and $5.99, respectively. Colgate launched Softsoap Vitamins body wash and liquid hand soap in June (2 2 (Also see "Colgate Softsoap Vitamins To Boost Personal Care Sales In Second Half" - HBW Insight, 30 Jul, 2001.), p. 5).... Origins: Underwear for Lips lip primer contains silica, glycerin, jojoba and vegetable oils to pump up and hydrate lips while minimizing fine lines to create a "soft shapely silhouette," Estee Lauder division says. Underwear for Lids lid primer includes lecithin and aloe in a "nearly nude" formula that "improves lid texture," firm says. Both products will retail for $12 in March. Pomegranate Polish Luscious Body Buffer (21.2 oz. for $30) contains blend of apricot seeds, dead sea salts, soybean, olive and sweet almond oil. Previously available through limited Origins doors, body polish also will reach full distribution in March.... |