HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Adidas Moves $4 Mil. Skin Care Campaign Touts “Active Lifestyle” Benefits

This article was originally published in The Rose Sheet

Executive Summary

Coty will dedicate more than $4 mil. to a two-month print ad campaign to support the March relaunch of Adidas Moves body products for men and women, according to Coty Senior VP-Global Marketing Anastasia Ayala

You may also be interested in...



Marketing In Brief

The Healing Garden: Spa Theraphy collection debuts in August as at-home spa treatment consisting of five SKUs including Skin-Soothing Bath Soak, formulated with soy protein and oatmeal. Line also features Daily Body Exfoliator with olive stone and jojoba meal; Smoothing Body Butter with clary sage, wheat germ and buchu leaf; Moisture-Rich Body Toning Spray with lemongrass; and Moisture-Rich Shower Cream with sunflower and calendula. Items will cost between $7.95 and $8.95 each. Coty is preparing to repackage Healing Garden (1"The Rose Sheet" Feb. 11, 2002, p. 7)...

Marketing In Brief

The Healing Garden: Spa Theraphy collection debuts in August as at-home spa treatment consisting of five SKUs including Skin-Soothing Bath Soak, formulated with soy protein and oatmeal. Line also features Daily Body Exfoliator with olive stone and jojoba meal; Smoothing Body Butter with clary sage, wheat germ and buchu leaf; Moisture-Rich Body Toning Spray with lemongrass; and Moisture-Rich Shower Cream with sunflower and calendula. Items will cost between $7.95 and $8.95 each. Coty is preparing to repackage Healing Garden (1"The Rose Sheet" Feb. 11, 2002, p. 7)...

Healing Garden Zzztheraphy For Baby Arrives With Nearly $2 Mil. In Ad Support

Coty Healing Garden Zzztheraphy for Baby, available April 1, will be launched with a $1.7 mil. print ad campaign, Coty Beauty U.S. Senior VP-Global Fragrances Anastasia Ayala said

Related Content

UsernamePublicRestriction

Register

RS010015

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel