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Adidas Moves $4 Mil. Skin Care Campaign Touts “Active Lifestyle” Benefits

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

Coty will dedicate more than $4 mil. to a two-month print ad campaign to support the March relaunch of Adidas Moves body products for men and women, according to Coty Senior VP-Global Marketing Anastasia Ayala

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Marketing In Brief

The Healing Garden: Spa Theraphy collection debuts in August as at-home spa treatment consisting of five SKUs including Skin-Soothing Bath Soak, formulated with soy protein and oatmeal. Line also features Daily Body Exfoliator with olive stone and jojoba meal; Smoothing Body Butter with clary sage, wheat germ and buchu leaf; Moisture-Rich Body Toning Spray with lemongrass; and Moisture-Rich Shower Cream with sunflower and calendula. Items will cost between $7.95 and $8.95 each. Coty is preparing to repackage Healing Garden (1"The Rose Sheet" Feb. 11, 2002, p. 7)...

Marketing In Brief

The Healing Garden: Spa Theraphy collection debuts in August as at-home spa treatment consisting of five SKUs including Skin-Soothing Bath Soak, formulated with soy protein and oatmeal. Line also features Daily Body Exfoliator with olive stone and jojoba meal; Smoothing Body Butter with clary sage, wheat germ and buchu leaf; Moisture-Rich Body Toning Spray with lemongrass; and Moisture-Rich Shower Cream with sunflower and calendula. Items will cost between $7.95 and $8.95 each. Coty is preparing to repackage Healing Garden (1"The Rose Sheet" Feb. 11, 2002, p. 7)...

Healing Garden Zzztheraphy For Baby Arrives With Nearly $2 Mil. In Ad Support

Coty Healing Garden Zzztheraphy for Baby, available April 1, will be launched with a $1.7 mil. print ad campaign, Coty Beauty U.S. Senior VP-Global Fragrances Anastasia Ayala said
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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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