Adidas Moves $4 Mil. Skin Care Campaign Touts “Active Lifestyle” Benefits

This article was originally published in The Rose Sheet

11 Feb 2002
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The Rose Sheet

Executive Summary

Coty will dedicate more than $4 mil. to a two-month print ad campaign to support the March relaunch of Adidas Moves body products for men and women, according to Coty Senior VP-Global Marketing Anastasia Ayala

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Adidas Moves $4 Mil. Skin Care Campaign Touts “Active Lifestyle” Benefits

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