Aramis Trifecta Offers Triple-Action Treatment For Oily Skin
This article was originally published in The Rose Sheet
Executive Summary
Aramis is introducing Lab Series Trifecta Triple-Effect Formula for oily skin as a companion to Super Lift Off! daily moisturizer and exfoliator for dry skin, Exec Director of Global Marketing Lisa Hawkins said
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Lab Series For Men Super Lift Off! AHA/BHA Face Lotion and Body Lotion target consumers who want a fast and effective product that will protect, exfoliate and moisturize, Aramis says. Prints ads supporting the March introduction will run in GQ and Men's Health. The products will retail for $27.50 for a 1 oz. bottle and $37.50 for 3.4 oz. Lab Series also introduces Frequent Flier Face Lotion SPF 15 all day moisturizer. Designed for men who are regular travelers or often are exposed to the outdoors, Frequent Flier protects skin "in even the most extreme conditions," the company says. Available at Macy's, Bloomingdale's, Filene's, Foley's, Hecht's and Burdine's, a 1.7 oz. pump bottle retails for $20
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