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L’Oréal Adds Sleek Look To Matrix Hair Care Portfolio

This article was originally published in The Rose Sheet

Executive Summary

L'Oréal will support the spring launch of the Matrix sleek.look hair care collection with a "multi-million" dollar print ad campaign and sampling initiative, VP-Marketing Judie Aginn said

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Marketing In Brief

Lancôme: Juicy Wear Ultra-Lasting Full Color and Shine Lip Duo contains Juicy Seal technology to provide color that lasts up to eight hours, L'Oréal division claims. Product is applied in two steps: Full Colour Stick forms "a bonding transfer-resistant film on the lips, while Seal and Shine Topcoat "forms a water and oil-resistant glossy layer that enhances and does not remove the base color," firm says. Launching in August in 15 shades, Juicy Wear will cost $25...

Marketing In Brief

Lancôme: Juicy Wear Ultra-Lasting Full Color and Shine Lip Duo contains Juicy Seal technology to provide color that lasts up to eight hours, L'Oréal division claims. Product is applied in two steps: Full Colour Stick forms "a bonding transfer-resistant film on the lips, while Seal and Shine Topcoat "forms a water and oil-resistant glossy layer that enhances and does not remove the base color," firm says. Launching in August in 15 shades, Juicy Wear will cost $25...

Marketing In Brief

Rembrandt: New 2-Hour White Kit works in two hours to remove stains and discoloration from teeth, Den-Mat says. Kit can be used in 20 minute intervals with 10 minute breaks, firm notes. System contains two dual barrel syringes, bleaching gel with anti-sensitivity ingredient and Rembrandt Cozy Form mouthguard for $19.99. Product is follow-up to last year's launch of Rembrandt Quick White Disposable Bleaching Kit, which also can be used for 20 minutes, but over a two-week period (1"The Rose Sheet" Sept. 30, 2002, p. 5)...

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