Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Clarins sun care: Sun Wrinkle Control Cream in two versions, Very High Protection SPF 15 for face and Ultra Protection SPF 30 for sun-sensitive skin, contains phyto sunactyl complex to maintain cellular communication and prevent free radical formation, Parisian firm claims. Creams will retail in 2.7 oz. tube for $23.50. Sun Control Stick Ultra Protection SPF 30 for nose, lips and ears will come in a .17 oz. stick. After Sun Replenishing Moisture Care for face protects against free-radical damage while softening skin, Clarins claims. Item will retail in 1.7 oz. jar for $32.50. New products, debuting in March, will be supported with print ads breaking in beauty and fashion books in June...You may also be interested in...
Carolina Herrera’s Chic Bath Art To Draw Sophisticated Bathers
Puig will extend its six-month old Carolina Herrera Chic women's fragrance this fall with Bath Art, a collection of fragrance ancillaries positioned to appeal to "sophisticated" women, the Spanish firm said
Carolina Herrera’s Chic Bath Art To Draw Sophisticated Bathers
Puig will extend its six-month old Carolina Herrera Chic women's fragrance this fall with Bath Art, a collection of fragrance ancillaries positioned to appeal to "sophisticated" women, the Spanish firm said
Carolina Herrera Chic Ad Campaign To Include 10 Mil. Impressions
Spanish beauty firm Puig will support the launch of Carolina Herrera's Chic women's fragrance with its largest marketing effort in a decade, which will include 10 million ad impressions, USA President/General Manager of North America Kathy Cullin said
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