Marketing In Brief

Executive Summary

Clarins sun care: Sun Wrinkle Control Cream in two versions, Very High Protection SPF 15 for face and Ultra Protection SPF 30 for sun-sensitive skin, contains phyto sunactyl complex to maintain cellular communication and prevent free radical formation, Parisian firm claims. Creams will retail in 2.7 oz. tube for $23.50. Sun Control Stick Ultra Protection SPF 30 for nose, lips and ears will come in a .17 oz. stick. After Sun Replenishing Moisture Care for face protects against free-radical damage while softening skin, Clarins claims. Item will retail in 1.7 oz. jar for $32.50. New products, debuting in March, will be supported with print ads breaking in beauty and fashion books in June...