HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Calvin Klein To Share Truth With Men Via 3 Mil. Samples

This article was originally published in The Rose Sheet

Executive Summary

Calvin Klein Cosmetics will back the June launch of Truth Calvin Klein Men with a $3 mil.-$4 mil. promotional budget that will include print ads and more than 3 mil. edt vial-on-card samples, licensee Unilever Cosmetics International said

You may also be interested in...



Calvin Klein Euphoric Over “Sexy, Provocative” New Fragrance

Euphoria Calvin Klein women's fragrance is positioned to bring "renewed energy and aspiration" to the brand, according to Unilever Cosmetics International

Calvin Klein Euphoric Over “Sexy, Provocative” New Fragrance

Euphoria Calvin Klein women's fragrance is positioned to bring "renewed energy and aspiration" to the brand, according to Unilever Cosmetics International

Calvin Klein Aims To Satisfy Men’s Fragrance Craving

Calvin Klein Cosmetics will stage its first global fragrance launch this September with the simultaneous debut of Calvin Klein Crave men's scent in approximately 90 countries, the Unilever Cosmetics International division said

Related Content

UsernamePublicRestriction

Register

RS010080

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel