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Revlon 2002 Marketing Initiatives Aim For Consumption Growth In Color

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

Revlon will install a redesigned color cosmetics wall display for its namesake brand in approximately 5,000 U.S. mass market doors by the end of 2002, the firm said during its fourth quarter sales and earnings call with investors Feb. 25

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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