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Wella Broadens Prestige Fragrance Collection With Escada

This article was originally published in The Rose Sheet

Executive Summary

Wella's Parfums Rochas division will add Escada fragrances and cosmetics to its stable with the company's acquisition of Escada Beaute Group, Paris, the German firm announced March 4. The purchase price was not disclosed

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Wella Cosmetics & Fragrances Sales Up Nearly 12% On Acquired Brands

Sales of Wella's Cosmetics & Fragrances division advanced 11.8% to $295 mil. (€1=$.98) for the first six months of 2002, fueled by the addition of several recently-purchased brands, the Darmstadt, Germany firm said during 1its mid-year sales and earnings presentation Aug. 14

Wella Cosmetics & Fragrances Sales Up Nearly 12% On Acquired Brands

Sales of Wella's Cosmetics & Fragrances division advanced 11.8% to $295 mil. (€1=$.98) for the first six months of 2002, fueled by the addition of several recently-purchased brands, the Darmstadt, Germany firm said during 1its mid-year sales and earnings presentation Aug. 14

Cosmopolitan Cosmetics U.S.

Intercosmetics and Escada Beaute to be combined into one U.S. fragrance and cosmetics division called Cosmopolitan Cosmetics, Wella announces June 25. Move, which follows Wella's acquisition of Adipar/ Escada business, aims to reinforce Wella's position in the U.S. market, firm says. Combined division will be better aligned with Wella's German fragrance and cosmetics division, also called Cosmopolitan Cosmetics. U.S. business will be led by former Adipar President and CEO Donald Loftus, while Intercosmetics President and CEO Martha Brady has left the company to pursue other interests, Wella says. U.S. beauty division markets brands such as Gucci, Rochas, Montblanc, Dunhill, Ellen Tracy and Anna Sui. Wella purchased Adipar/Escada Beaute in March (1"The Rose Sheet" March 11, 2002, p. 7)...

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