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Lancaster signs Lopez

This article was originally published in The Rose Sheet

Executive Summary

Jennifer Lopez's Sweetface Fashion Company has signed a licensing agreement with Lancaster to develop and market fragrance and cosmetics under the J.Lo brand, Coty's prestige division announces March 15. Slated to launch in the fall, line initially will roll out in U.S., UK, Germany, Austria and Switzerland to select department stores and specialty stores where J.Lo fashions are sold, Lancaster adds. "Products will be designed to reflect the inspirational, confident and desirable qualities of Jennifer Lopez herself," firm says...

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