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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Wet Seal: Seal Glamour cosmetics line bowing now in 180 Wet Seal stores nationwide, Foothill Ranch, Calif. specialty retailer announces. Collection comprises about 20 different items including lip gloss, chunky eye pencils and nail polishes in colors named Gossip, Dance, Kiss and Laugh. Items range in price from $5.50 to $16.50. In-store, pink and white kiosks with stools and mirrors will promote sampling of the line, company notes. Wet Seal will promote new line beginning in April with Saturday makeover parties given by makeup artists...
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