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Carolina Herrera Chic Ad Campaign To Include 10 Mil. Impressions

This article was originally published in The Rose Sheet

Executive Summary

Spanish beauty firm Puig will support the launch of Carolina Herrera's Chic women's fragrance with its largest marketing effort in a decade, which will include 10 million ad impressions, USA President/General Manager of North America Kathy Cullin said

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Marketing In Brief

Clarins sun care: Sun Wrinkle Control Cream in two versions, Very High Protection SPF 15 for face and Ultra Protection SPF 30 for sun-sensitive skin, contains phyto sunactyl complex to maintain cellular communication and prevent free radical formation, Parisian firm claims. Creams will retail in 2.7 oz. tube for $23.50. Sun Control Stick Ultra Protection SPF 30 for nose, lips and ears will come in a .17 oz. stick. After Sun Replenishing Moisture Care for face protects against free-radical damage while softening skin, Clarins claims. Item will retail in 1.7 oz. jar for $32.50. New products, debuting in March, will be supported with print ads breaking in beauty and fashion books in June...

Nina Ricci Premier Jour Adds Modernity To Fragrance Stable

The Nina Ricci fashion and beauty house is pursuing its "desire for renewal" with the introduction of Premier Jour women's scent. The French brand's first fragrance offering in 53 years, Premier Jour is slated to bow stateside in September.

Puig USA Accelerated Launches, New License Arrangement Planned

Puig plans to boost the contribution of its U.S. beauty business to worldwide sales to 20% by accelerating launches under its core fragrance brands and adding a new licensing arrangement, according to Puig USA President and General Manger, North America Beauty Kathy Cullin. The U.S. currently represents about 12% of worldwide company revenues, she noted.

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