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Carolina Herrera Chic Ad Campaign To Include 10 Mil. Impressions

This article was originally published in The Rose Sheet

Executive Summary

Spanish beauty firm Puig will support the launch of Carolina Herrera's Chic women's fragrance with its largest marketing effort in a decade, which will include 10 million ad impressions, USA President/General Manager of North America Kathy Cullin said

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Puig plans to boost the contribution of its U.S. beauty business to worldwide sales to 20% by accelerating launches under its core fragrance brands and adding a new licensing arrangement, according to Puig USA President and General Manger, North America Beauty Kathy Cullin. The U.S. currently represents about 12% of worldwide company revenues, she noted.

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