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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Revlon hair care: High Dimension Bleach Blonde Lightening Kit contains patented Liquid Crystal Lightening System that enables formula to work within 10-30 minutes, firm claims. Product also contains wheat amino acids, coconut oil and collagen to condition and protect the hair shaft as it lightens. Available in mass outlets and drug stores beginning in July, kit will retail for $9.99. High Dimension hair color debuted in 24 shades in August (1"The Rose Sheet" May 7, 2001, p. 4)...

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John Frieda

Beach Blonde four-SKU hair highlighting and styling collection blends "natural and synthetic elements to give hair sun-kissed, fresh-from-the-beach style," John Frieda says. Sun Streaks heat accelerated highlighter is gel formula with peroxide, while Lemon Lights fresh-squeezed highlighter is subtle treatment infused with lemons. Gold Rush shimmer gel for all hair shades produces "gleaming golden streaks" with sparkle and Ocean Waves sea spray texturizing styler "adds body, shine and subtle styling properties to wet hair." Retailing for $6.50 apiece, products debuted in May in mass doors

Revlon High Dimension Hair Color To Be Supported By TV, Print Ads

Revlon High Dimension hair color line, debuting in August, will be supported by a TV and print ad campaign developed by Kirshenbaum Bond & Partners (New York City), Revlon said. Ads will break in late summer.

Orlane B21 Thalassotherapy Line Brings Skin Care Focus To Spa Category

Orlane's B21 Thalassotherapy body care introduction will move the skin care brand into the U.S. spa category in March. The marine extract-based line, which launched in Europe in the summer, will debut stateside with six products to address common body concerns, the company said.

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