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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Revlon hair care: High Dimension Bleach Blonde Lightening Kit contains patented Liquid Crystal Lightening System that enables formula to work within 10-30 minutes, firm claims. Product also contains wheat amino acids, coconut oil and collagen to condition and protect the hair shaft as it lightens. Available in mass outlets and drug stores beginning in July, kit will retail for $9.99. High Dimension hair color debuted in 24 shades in August (1"The Rose Sheet" May 7, 2001, p. 4)...

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Revlon High Dimension Hair Color To Be Supported By TV, Print Ads

Revlon High Dimension hair color line, debuting in August, will be supported by a TV and print ad campaign developed by Kirshenbaum Bond & Partners (New York City), Revlon said. Ads will break in late summer.

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