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Yves Saint Laurent Launches Sustain YSL Beauté Q4 Sales

This article was originally published in The Rose Sheet

Executive Summary

Yves Saint Laurent fragrance and cosmetic sales increased 4.5% in the fourth quarter driven by new products and a revamped marketing approach, the Gucci Group announced in its 1year-end sales and earnings release March 21

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Marketing In Brief

YSL parfums: Oscar de la Renta Intrusion skin care ancillaries launching now, YSL says. Perfumed Silk Body Veil is "ultra-fine emulsion that glides over the skin" while Perfumed Velvet Body Crème has a "rich, soothing texture," firm claims. Products contain moisturizing complex with sodium hyaluronate, which traps water, as well as pro-vitamin B5 and ginkgo biloba. Bowing in specialty and department stores, Veil costs $48 for 6.7 oz. and 5.2 oz. crème retails for $62. Intrusion women's scent bowed in April (1"The Rose Sheet" April 1, 2002, p. 6)...

Marketing In Brief

YSL parfums: Oscar de la Renta Intrusion skin care ancillaries launching now, YSL says. Perfumed Silk Body Veil is "ultra-fine emulsion that glides over the skin" while Perfumed Velvet Body Crème has a "rich, soothing texture," firm claims. Products contain moisturizing complex with sodium hyaluronate, which traps water, as well as pro-vitamin B5 and ginkgo biloba. Bowing in specialty and department stores, Veil costs $48 for 6.7 oz. and 5.2 oz. crème retails for $62. Intrusion women's scent bowed in April (1"The Rose Sheet" April 1, 2002, p. 6)...

YSL Beaute

Ligne Intense Rouge Vibration lipstick collection is debuting for fall with 12 shades that feature "subtle" metallic reflections that catch light to give face radiance, Gucci says. Developed with exclusive formulas that include bi-functional particle Serilisse-H to smoothe and preserve hydration, the line bows exclusively at Neiman Marcus Oct. 13, with a wider rollout to select department stores planned for Nov. 11. Rouge Vibration lipstick is available in shades such as Iridescent Coral, Golden Red, Copper Beige, Amber Garnet and Metallic Plum and retails for $28. Ligne Intense Poudre Compacte Mate features a formula of pigments coated with camomile extract and hyaluronic acid to protect skin against dehydration. Retailing for $46, Poudre Compact Mate is available in four shades: Amber, Sand, Ivory and Radiant Pink. Refills cost $29.50. Ads supporting the launch will feature product shots and photo of a model shading her eyes with her hand

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