HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Gillette razors

This article was originally published in The Rose Sheet

Executive Summary

Two TV ad campaigns will support introduction of Gillette Mach3Turbo and Crystal Clear Venus. Ads for Turbo, launching in late April, will feature a man shaving while floating inside a zero gravity space shuttle. The 30- and 15-second spots, designed by BBDO (New York City), will air during primetime programming. Print ads will run in GQ, Maxim and Newsweek. Three new 25-second Venus TV spots, breaking now, build "Reveal the Goddess in You" theme to promote Crystal Clear Venus razor and Satin Care shave gels during programs such as "Alias" and "Gilmore Girls." Venus print ads will break in June books including Marie Clare, InStyle and Essence. Gillette unveiled Turbo, the "next generation of Mach3," in November (1"The Rose Sheet" Nov. 5, 2001, p. 4). Crystal Clear Venus extends Venus women's razor (2"The Rose Sheet" Dec. 10, 2001, Marketing In Brief)...

You may also be interested in...

Marketing In Brief

Wella inks agreement with Cindy Crawford: Cosmopolitan Cosmetics signs long-term licensing deal with supermodel Crawford to market fragrances and personal care products, Wella's cosmetics and fragrance division announces Dec. 7. German firm plans to introduce new women's fragrance line as early as fall 2002. Wella recently launched fashion designer Gabriele Strehle's premiere fragrance Strenesse Gabriele Strehle and Montblanc Presence men's fragrance in the U.S. (1"The Rose Sheet" Sept. 17, p. 8)...

Gillette Mach 3 Turbo Offers Innovation At Premium Price, Toiletries Tie In

Gillette will unveil its first joint marketing campaign featuring the new Mach 3 Turbo razor and the reformulated and repackaged Gillette Series men's grooming line, the Boston firm announced during a press event Oct. 30

Stockwatch: Earnings Season Catches An Early Cold As Coronavirus Sweeps In

As industry bellwether J&J kicked-off 2019 fourth-quarter and full-year earnings season for life sciences companies, its financial results left investors feeling the cold. But with coronavirus envy sweeping a raft of smaller biotech companies, J&J may have the last laugh.






Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts