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Parfums Givenchy $3 Mil. Ad Campaign Earmarked For L’Interdit Launch

This article was originally published in The Rose Sheet

Executive Summary

Givenchy will reintroduce its first fragrance, L'Interdit, in September to mark the house's 50th anniversary and recapture the brand's classic heritage, according to Givenchy Senior VP-Marketing and Advertising Michael Feuling

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