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Avon BeComing On Track To Achieve Spring Sales Goals – Jung

This article was originally published in The Rose Sheet

Executive Summary

Avon's beComing retail venture with J.C. Penney is on track to reach spring sales targets, CEO Andrea Jung reassured investors during the company's 1first quarter sales and earnings release April 18

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Avon has put a hold on plans to immediately pursue a new retail partner for beComing and expand the brand to additional J.C. Penney doors, CEO Andrea Jung said during the firm's fourth quarter and year-end analyst call Feb. 6

Marketing In Brief

Avon: Peony Soft Musk women's fragrance will debut in February via direct-sell distribution channel, company says. "Petally" fragrance invokes "fresh, playful feeling" with top notes of freesia, water hyacinth and marigold. Middle accords of sweet muguet, peony and white lily dry down to accords of sandalwood, amber and vanilla. Promotions will includes a two-piece gift-with-purchase on launch that will include 5 oz. Peony Soft Musk Shower Gel and color-changing bath puff. Packaged in a clear bottle with frosted pink cap, Peony Soft Musk will be available in 1.7 oz. eau de cologne spray and will retail for $14.50...

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