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Lamaur sells Style

This article was originally published in The Rose Sheet

Executive Summary

Hair care manufacturer signs letter of intent to sell value-priced Style hair care line to New Brunswick, N.J.-based USA Detergents, Lamaur announces. Expected to close by April 30, sale is in line with Lamaur's initiative to rejuvenate its brand portfolio by shifting focus from "classical" brands towards those developed through exclusive licensing agreements. Lamaur sold Willow Lake hair care to Allegheny Pharmacal in November (1"The Rose Sheet" Nov. 19, 2001, p. 9). Company continues to market value brand Salon Style, which could be candidate for divestiture, company says. Two companies also will jointly distribute Lamaur hair care products and USA Detergent personal care and home products to enhance firms' "global business posture," Lamaur says...

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