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L’Oréal signs Viktor & Rolf

This article was originally published in The Rose Sheet

Executive Summary

International Prestige & Collections division will introduce new line of fragrances under partnership with Dutch designers Viktor & Rolf, company announces. Designers' premier fragrance slated to debut in 2005 and will aim to "surprise the public," L'Oréal says. Viktor & Rolf launched their first collection in 1992...

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