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Alfred Sung Hei Men’s Fragrance Launch Backed With 14 Mil. Samples

This article was originally published in The Rose Sheet

Executive Summary

Hei Alfred Sung fragrance for men, a counterpart to the designer's Shi women's scent, will launch Sept. 1, supported with more than 14 mil. samples, licensee Riviera Concepts said

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Marketing In Brief

Giorgio Armani Cosmetics: Armani hydra glow foundation SPF 15 will be available in 10 shades in March, L'Oréal division says. Formulated with firm's Micro-fil technology and active moisturizing emollient, foundation provides moisture to skin all day long, according to Armani. Hydra glow contains pearlized hues for different skin tones and types, including pink/green to camouflage redness, and pink/beige and beige/bronze to offset ashiness. All foundations contain pink/blue pearls to mask fine lines and wrinkles, Armani notes. Hydra glow will debut in 17 department store doors for $55 and joins Armani's other foundations, luminous silk, matte silk and fluid sheer. Firm also is launching Hollywood edition palette ($65) comprising four eyeshadows and two lip colors to coincide with the Golden Globe Awards in January...

Marketing In Brief

Giorgio Armani Cosmetics: Armani hydra glow foundation SPF 15 will be available in 10 shades in March, L'Oréal division says. Formulated with firm's Micro-fil technology and active moisturizing emollient, foundation provides moisture to skin all day long, according to Armani. Hydra glow contains pearlized hues for different skin tones and types, including pink/green to camouflage redness, and pink/beige and beige/bronze to offset ashiness. All foundations contain pink/blue pearls to mask fine lines and wrinkles, Armani notes. Hydra glow will debut in 17 department store doors for $55 and joins Armani's other foundations, luminous silk, matte silk and fluid sheer. Firm also is launching Hollywood edition palette ($65) comprising four eyeshadows and two lip colors to coincide with the Golden Globe Awards in January...

Alfred Sung Brings Paradise To Department Stores With Masterbrand Launch

Alfred Sung Paradise, the company's newest masterbrand, is expected to generate $10 mil. in sales within the first year of its launch, according to Riviera Concepts

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