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Lancôme New Spokesmodels To Promote Launches, Broaden Appeal

This article was originally published in The Rose Sheet

Executive Summary

Lancôme has added actress Mena Suvari and models Elizabeth Jagger, Devon Aoki and Oluchi, to its roster of spokesmodels who will appear in a series of new ad campaigns breaking in the U.S. this summer, the L'Oréal division said

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Marketing In Brief

Rembrandt: Intense Stain Removal Mouthwash contains Amysil, an enzymatic formula that helps dissolve stains from teeth, Den-Mat says. Shipping now to mass retailers for suggested retail price of $5.99, mouthwash will enter Target and Wal-Mart doors in early 2003. Also rolling out now, Intense Stain Removal Bleaching Kit has been shown to whiten teeth "up to seven shades with only 15 minutes of mouthguard wear time, twice a day for two weeks," firm claims. Formulated with Citroxain to whiten teeth and Alumisil to remove stains, kit costs $45. Joining existing brand toothpaste, items are being supported with print, TV ads running now. Mouthwash and kit launches coincide with introduction of Rembrandt Quick White Disposable Bleaching Kit (1"The Rose Sheet" Sept. 30, 2002, p. 5)...

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