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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

The Healing Garden: Spa Theraphy collection debuts in August as at-home spa treatment consisting of five SKUs including Skin-Soothing Bath Soak, formulated with soy protein and oatmeal. Line also features Daily Body Exfoliator with olive stone and jojoba meal; Smoothing Body Butter with clary sage, wheat germ and buchu leaf; Moisture-Rich Body Toning Spray with lemongrass; and Moisture-Rich Shower Cream with sunflower and calendula. Items will cost between $7.95 and $8.95 each. Coty is preparing to repackage Healing Garden (1"The Rose Sheet" Feb. 11, 2002, p. 7)...

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Marketing In Brief

Isabella Rossellini: ISA bella women's fragrance, debuting now in Europe, likely will roll out to 28 countries including U.S. as well as Asian and South American markets, licensee Lancaster says. Launch following same distribution strategy as actress/model's first fragrance, Manifesto. Developed by Firmenich, "evening" edp combines floriental and sensual notes with "lightness of delicate fruits," Coty's prestige division claims. Scent packaged in same "circle-in-the-square" flacon as Manifesto, and housed in deep red box with metallic sheen. Launch supported with print ads, "innovative" sampling and in-store animation, firm says. Manifesto bowed last year (1"The Rose Sheet" Oct. 30, 2000, Marketing In Brief)...

Marketing In Brief

Isabella Rossellini: ISA bella women's fragrance, debuting now in Europe, likely will roll out to 28 countries including U.S. as well as Asian and South American markets, licensee Lancaster says. Launch following same distribution strategy as actress/model's first fragrance, Manifesto. Developed by Firmenich, "evening" edp combines floriental and sensual notes with "lightness of delicate fruits," Coty's prestige division claims. Scent packaged in same "circle-in-the-square" flacon as Manifesto, and housed in deep red box with metallic sheen. Launch supported with print ads, "innovative" sampling and in-store animation, firm says. Manifesto bowed last year (1"The Rose Sheet" Oct. 30, 2000, Marketing In Brief)...

Marketing In Brief

L'Oréal spokesmodel: Singer/actress Natalie Imbruglia signed as new spokesperson for L'Oréal, firm announces. Imbruglia appearing in ads for Feria hair color, which are breaking now. Imbruglia released her second album, "White Lilies Island," in November and will star in film "Johnny English" debuting in December. Singer joins other L'Oréal spokesmodels, including singer Beyoncé Knowles of Destiny's Child and actresses Jessica Biel, Heather Locklear and Jessica Alba...

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