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Intimate Brands Reveals Two Secrets: Bridge Collection, Very Sexy For Her

This article was originally published in The Rose Sheet

Executive Summary

Victoria's Secret Beauty will introduce Secrets, a mid-tier fragrance, as part of the Intimate Brands division's efforts to become a fragrance destination, Intimate Beauty President and CEO Robin Burns said at a press event in New York City May 15

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Victoria's Secret's new fragrance, Breathless, is expected to achieve first year sales of $20 mil. by conservative estimates, Exec VP and Chief Marketing Officer Sherry Baker said

Limited Brands Q3

Bath & Body Works sales in the third quarter (ended Nov. 2) rose 2.9% to $309.3 mil., fueled by massage and bathing products, while comp store sales slipped 1%, Limited Brands announces during its 1earnings release Nov. 21.True Blue Spa collection, which launched last year, performed "above plan" following October repackaging and line extension. Retailer aiming for strong holiday season with addition of Here Comes Santa, Winter Wonderland, Home for the Holidays and Natural Botanicals gift sets. Victoria's Secret Beauty comp store sales grew double digits during the three months on strength of Very Sexy for Him and the Garden collection, as well as the "successful" September launch of Secrets bridge fragrances (2"The Rose Sheet" May 20, 2002, p. 3)...

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