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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

Olay goes holistic: Procter & Gamble expanding Olay skin care line with Ohm bath & body care this summer. Experiential body care products will retail at mass market, but feature a more specialty positioning. Ohm marks departure from current Olay skin care offerings, such as Olay Total Effects, which address anti-aging benefits...

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