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Marketing In Brief

This article was originally published in The Rose Sheet

Executive Summary

YSL fragrance: Ad campaigns created by Tom Ford will emphasize Yves Saint Laurent fragrances as icons with a "single, arresting image, capitalizing on the name of the fragrance" and their "architecture," YSL Parfums says. Ads will highlight sensuality and mystery of Opium, romance of Paris d'Yves Saint Laurent and masculinity of Kouros. Separately, Kouros Eau d'Ete limited-edition fragrance bows in June as lighter version of original Kouros scent, which debuted in 1981, firm says. Housed in a translucent, ice-blue bottle, 3.3 oz. fragrance will cost $40 at YSL counters nationwide...
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