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Matrix anti-diversion efforts

This article was originally published in The Rose Sheet

Executive Summary

"Multi-tiered, multi-million dollar anti-diversion campaign" will feature "just say no" logo on trade advertising and signage in stores," L'Oréal division says. Campaign, aimed at stemming flow of illegally diverted Matrix products, is latest effort on part of salon hair care manufacturer to stop practice. Educational brochure will be distributed to salons explaining what diversion is, how it occurs and how to report it...

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