Maybelline Wet Shine Diamonds Adds Sparkle To Brand’s Lip Color
This article was originally published in The Rose Sheet
Executive Summary
Maybelline is doubling the size of its Wet Shine Diamonds lip color collection in July to establish a stronger presence in the U.S. lip color category, the L'Oréal division said
You may also be interested in...
Cover Girl Outlast Ad Spend Pushes To Make “Long-Lasting” Impression
Procter & Gamble's Cover Girl Outlast Lip Color was the most heavily advertised product in the lip color category in the first eight months of 2002, with a $26.7 mil. spend, according to measured media expenditures tracked by New York City-based CMR
Cover Girl Outlast Ad Spend Pushes To Make “Long-Lasting” Impression
Procter & Gamble's Cover Girl Outlast Lip Color was the most heavily advertised product in the lip color category in the first eight months of 2002, with a $26.7 mil. spend, according to measured media expenditures tracked by New York City-based CMR
L’Oréal Mass Brand Reorganization Puts Campinell At Maybelline Helm
L'Oréal USA has reorganized its Maybelline/Garnier mass market beauty business under the newly created L'Oréal Consumer Products Group, the firm announced March 22