NACDS In Brief
This article was originally published in The Rose Sheet
Executive Summary
Blistex: Clear Advance lip protectant/sunscreen, targeted to men ages 18-45, contains SPF 30 and Clear Microshield, an ingredient that provides long-lasting effects, Brooke, Ill. firm says during National Association of Chain Drug Store Marketplace Conference June 15-18. Shipping in July, the balm will retail for $1.59-$1.99. Launch will be backed with print and TV ads breaking in November, according to Blistex. Stridex also will receive ad support with TV, print ad campaign slated to break in July for youth-targeted Day & Night acne fighting regimen, which debuted in March...
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Blistex: Clear Advance lip protectant/sunscreen, targeted to men ages 18-45, contains SPF 30 and Clear Microshield , an ingredient that provides long-lasting effects, Brooke, Ill. firm says during National Association of Chain Drug Store Marketplace Conference June 15-18. Shipping in July, the balm will retail for $1.59-$1.99. Launch will be backed with print and TV ads breaking in November, according to Blistex. Stridex also will receive ad support with TV, print ad campaign slated to break in July for youth-targeted Day & Night acne fighting regimen, which debuted in March.... Vaseline Intensive Care: Healthy Hand Essentials "provides hydration for dry hands, strengthens nails, softens cuticles and helps diminish appearance of fine lines," Unilever announces. Shipping now, Healthy Hand Essentials joins growing hand care opportunity at mass, company says. Available in 3.25 oz. tube, 6.7 oz. pump and 12 oz. pump, collection is packaged in white bottle with a picture of two hands on the front. Launch follows restage of the entire Vaseline Intensive Care line in the spring ("1 The Rose Sheet' May 20, 2002).... IsaDora: Leading Swedish comprehensive beauty line preparing to make U.S. debut "within a couple months," Malmo, Sweden firm says. Range includes cosmetics, fragrances, skin care and sun care items. Cosmetic products, which are fragrance free and not tested on animals, are housed in sleek, black and silver cases and priced slightly above Revlon. IsaDora, which has a 25% market share in Sweden, is available in 35 markets worldwide.... L'Oréal hair color: Feria upgraded with addition of Pure Prismatic Colour with 3x Highlights system, L'Oréal says. The upgraded kit, which just launched in mass market doors, includes additional coloring product and aromatic formula, to enhance salon-like coloring experience. Print ads, which broke in May, emphasize system. Feria hair color was introduced in 1998 (2 p. 8).... New Dana: Three fragrances targeting young consumers will debut next year under New Dana classic scent portfolio. Secrets by Dana for men, inspired by "urban poetry," is a floral and fruity fragrance that will bow in March, while sophisticated Vetiver by Dana , launching in September, 2003 contains "fresh, green notes with a bottom of wood," Boca Raton, Fla. firm says. Scents will come in three sizes ranging for $6.99 to $24. Incognito , a sensual women's scent with accords of vanilla, lily-of-the-valley and tomato leaves, launches in September, 2003.... |