Clinique Accelerates Innovation Behind Stop Signs
This article was originally published in The Rose Sheet
Executive Summary
Clinique is introducing Advanced Stop Signs Age Defending Serum in August as the anti-aging product's next generation. The Advanced product features an upgraded formula, new packaging and an improved marketing message, Clinique said
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Clinique
Stop Signs is a "visible anti-aging serum" formulated to downplay damage caused from sunbathing, smoking, stress and insomnia, Estee Lauder company says. Stop Signs repairs fine lines and wrinkles with ingredients such as whey protein, which works to supplement collagen production. Magnesium ascorbyl phosphate, a form of vitamin C, is said to encourage collagen synthesis. SU.VI.MAX Complex, a combination of antioxidants that "targets the chain reaction set off by environmentally-triggered free radicals in the skin," also helps fight the signs of premature aging, Clinique claims. The company's new microscopic delivery system Ultrasomes is formulated with an enzyme that can "repair the appearance of skin damage at the source" to promote "natural regeneration...of healthier, younger-looking skin," according to the firm. On counter in February, a 1 oz. bottle of Stop Signs will retail for $32.50