Kinetin in Japan
This article was originally published in The Rose Sheet
Executive Summary
Senetek signs licensing agreement with Rohto Pharmaceutical for marketing of products containing Kinetin in the Japanese drug store channel, Napa, Calif. firm says. Senetek also in licensing negotiations with a Japanese cosmetics company to distribute products containing Kinetin in prestige sector under three "well-known" trademarks, firm adds. Revlon markets a line of Kinetin-containing products under the Almay brand, and The Body Shop also sells a Kinetin skin care line (1"The Rose Sheet" March 19, 2001, p. 7 and 2"The Rose Sheet" Feb 19, 2001, p. 6)...
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Kinetin expands in Asia
Kinetin-based skin care products will be sold through physicians in Taiwan and Hong Kong starting in the second half of 2003 under licensing agreement between Senetek and Taiwan-based Panion & BF Biotech, Napa, Calif. firm states March 12. Agreement with cosmeceuticals marketer also calls for development of additional proprietary Kinetin-based products, Senetek says. Panion & BF Biotech is "invaluable partner" in expanding ingredient in Asia, Senetek adds, noting expansion into China, Thailand, Singapore, Malaysia and Vietnam also are under review. Senetek signed deal last year with Rohto Pharmaceutical to market Kinetin products in Japanese drug store channel (1"The Rose Sheet" July 1, 2002, In Brief)...
Almay Kinetin Anti-Aging Launch Marks Ingredient's Mass Debut
Almay expects its new Kinetin Skincare Advanced Anti-Aging Series will attract department store shoppers to the mass brand, Exec VP and General Manager Vanessa Solomon said. Slated to launch globally in June, the seven-SKU line will be the first skin care offering in the U.S. mass market to contain the antioxidant ingredient.
The Body Shop Offers Advanced Skin Re-Leaf With Kinetin
The Body Shop's foray into the advanced skin care market with skin re-leaf steers clear of an anti-aging positioning and focuses instead on promoting healthy skin. Debuting in April in The Body Shop stores in the U.S., the collection includes five Kinetin-based products designed to "cleanse, polish and protect - that's all."